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The Difference Between First, Second, and Third Party Data and How to Use Them
In managing display advertising campaigns, its important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how...
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What’s Your Return on Audience Data (ROAD)?
Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend...
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HOW DO YOU MEASURE VIEW-ABILITY?
View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be...
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The Power of Engaging Ad Creative
Let’s face it – the internet is full of ads. Just about every page has them, and whether you scroll through or click out of them, ads are a part of our browsing culture. It’s been estimated that the...
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Why Are Post-View Conversions Important?
Post-view conversions are often undervalued. Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts....
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